As new CEO, Larry Page is under pressure to deliver something big. Recently, Malcolm Gladwell argued (in his typically contrarian fashion) that the Internet "search solves problems that aren't really problems":
Can we make a better Google or Bing? Yeah; sure we can. But it solves a problem that isn't really a problem. You cannot point to any area of intellectual activity or innovation that is today being compromised or hamstrung by their lack of access to search technology. Can we honestly go to some scientist to say that the reason you haven't cured cancer is because you don't have access to some information about cancer research? No!
There isn't a problem that's any bigger or more real than generating renewable energy and bringing it to market. If Google can find big ways in just the next few years to solve only a part of that puzzle, turning Google's energy wing into a business remotely as robust as its search and software core, then Page will have delivered something big indeed.
More @ Fast Company
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